My conceptual projects begin with ideas I sit with for a long time- feelings or themes I can’t shake.
I work through them by building images, storyboards, and visual worlds, then push them outward into concepts that can be activated or experienced.
This process reflects how I approach creative direction: start with the underlying philosophy, understand the feeling at its center, and shape it into something real, resonant, and lived.
1. “Light in the Tempest” - Runway Concept
1. “Light in the Tempest”
Illumination as protection
An immersive performance exploring strength, surrender, and guidance through light, motion, and elemental design
Light in the Tempest is a runway meets art installation that uses light, water, and organic materials to examine protection as an evolving state - both shield and signal.
Models move thorugh fluid and rigid forms, embodying the tension between vulnerability and resilience.
The experience culminates in quiet illumination, a reminder that clarity often reveals itself through chaos.