These essays explore how brands create emotional and cultural resonance beyond product and aesthetics.
Together, they reflect my approach to brand strategy: connecting philosophy, cultural insight, and storytelling to reveal how brands can move from surface-level design to lived belief.
1. A Perfect Product Isn’t Enough
2. Luxury’s Enduring Currency: Belief in the Unattainable
1. A Perfect Product Isn’t Enough
A case study on how meaning, not beauty, defines modern branding, using an emerging lingerie brand to explore the gap between aesthetic perfection and emotional depth.
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2. Luxury’s Enduring Currency: Belief in the Unattainable
A reflection on why the true currency of luxury is faith in what cannot be possessed.
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